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/ Home / HDTV Programming / Highlights /
Programming Highlights
Two Days of Live Coverage of 'the Masters Tournament' in High Definition from Augusta National Golf
written by INHD
04/02/2004

New York - INHD, cable's most distributed 24/7 all-HD network, and the USA Network, have reached an agreement allowing INHD to present high-definition coverage of the Masters® Tournament live from Augusta, Georgia. The announcement was made by Rob Jacobson, chief operating officer of iN DEMAND, parent company of INHD, and Doug Holloway, President of Affiliate Relations of USA Network.

INHD is offered as part of the HD service of cable's largest companies, including Comcast, Cox, Time Warner and Bright House.

As part of the agreement, USA Networks will carry a standard definition feed of the live HD production and INHD the live HD feed. The coverage on INHD will include live action on Thursday, April 8th and Friday, April 9th from 4 PM - 6:30 PM ET/1 PM - 3:30 PM PT. Currently, the Masters® field has invited 103 players, including 43 international golfers. A total of 17 first timers will currently be participating in this year's Tournament.

One of the high points for tournament play this year will be the presence of golf legend Arnold Palmer who will returning for his final Masters® Tournament after 50 consecutive years at Augusta National. Tiger Woods also will attempt to take home the green jacket for his 10th year at the Masters, and Lian-Wei Zhang, the first Chinese golfer to win on the PGA European tour, will make his first appearance.

"The Masters® Tournament is golf at its best and we're excited to be working with our partners at USA to broadcast this marquee sporting extravaganza in HD," said Jacobson. "INHD has become cable's premiere destination for live sporting events and we look forward to exploring future broadcasting opportunities of this magnitude again with USA Network as well as with all of our valued network and league partners."

 
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