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| Exclusive Package Supplements CBS Sports’ Coverage of 2005 NCAA® Division I Men’s Basketball Championship |
 EL
SEGUNDO, CA, March 9, 2005
– Further expanding the availability of high-definition (HD) sports programming
nationwide, DIRECTV, Inc., the nation’s leading provider of digital multichannel
television, announced today that it will carry CBS Sports’ HD coverage of 30 of
the 56 games in the first three rounds of the 2005 NCAA®
Division
I
Men’s Basketball Championship via its exclusive MEGA MARCH MADNESS® package.
The
exclusive package, which is not available on any other pay TV service, offers
residential customers up to 37 live out-of-market games from the first three
rounds of the Tournament for $59, supplementing CBS Sports’ network coverage of
the 2005 NCAA®
Division
I
Men’s Basketball Championship. The 64-team NCAA Tournament tips off on Thursday,
March 17.
With
MEGA MARCH MADNESS, college basketball fans have the capability to see virtually
every game from the Tournament, including the key early-round upsets and
“Cinderella” stories – teams that emerge from near-obscurity – each year
capturing the attention and hearts of sports fans around the country. This is
the seventh year that DIRECTV will offer NCAA MEGA MARCH MADNESS
exclusively.
“Few
sporting events equal the drama, excitement and anticipation of the NCAA
Tournament, and for those fans who want to see every game in the first three
rounds,
DIRECTV
once again will be the premier viewing destination,” said Neal Tiles, executive
vice
president, Marketing, DIRECTV. “Our commitment to deliver more HD
programming to our customers is reflected in the fact that we and CBS are
offering more than three times as many games in HD this year over last year’s
MEGA MARCH MADNESS package. With more live sports events than any cable or
satellite provider, DIRECTV once again proves to be the best TV experience,
especially for sports fans.”
To
access DIRECTV HD programming, customers may purchase a DIRECTV-enabled
high-definition set-top receiver and a single 18 x 20-inch multi-satellite dish
with
three
LNBs. DIRECTV-enabled HD receivers and triple-LNB satellite dishes are available
from authorized DIRECTV retailers, such as Circuit City and Best Buy,
nationwide.
DIRECTV
is the nation's leading and fastest-growing digital multichannel television
service provider with more than 13.9 million customers. DIRECTV and the Cyclone
Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV
Group Inc. (NYSE: DTV). The DIRECTV Group is a world-leading provider of digital
multichannel television entertainment and broadband satellite networks and
services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group,
which is approximately 82 percent owned by News Corporation. For more
information visit www.directv.com.
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