CES Las Vegas, NV January 8, 2007 — Sunfire Corp., a specialist in the
design, manufacture and marketing of luxury home theater goods for the custom
installation and custom retail markets, will debut at CES their much anticipated
family of
SubRosa™ In-Wall and On-Wall subwoofers. Along with their stealthy
profile, these two high performance subs couple 2700 watts of legendary Sunfire
power with revolutionary StillBass™ anti-shake technology that reduces unwanted
wall vibrations, delivering cleaner, tighter bass.
As the world’s most powerful in-wall subwoofer, the SRS-210W combines newly
designed drive units and High Back-emf technology then applies them in a unique
in-wall form factor. Custom engineered by Sunfire to match the SubRosa
amplifiers’ unprecedented power, the robust drive units feature inverted
surrounds and die-cast baskets for highest performance.
Utilizing the same low-profile, custom 10” woofers, the SRS-210R stands a
mere 3.5” deep – making it the world’s first flat panel, high-performance
subwoofer that gracefully complements popular wall-mounted flat screen displays.
This versatile design is ideal for installations where high performance is
required but in-wall subs or obtrusive in-room cabinet subs are not
practical.
Both the SRS-210W and SRS-210R systems come supplied with the 2700 watt
SRA-2700EQ mono-block amplifier, featuring Sunfire’s patented Tracking
Downconverter™ (TDC) technology. This is the same refined TDC technology used in
the award-winning Sunfire Theater Grand-3 Receiver. Shipping in March 2007, the
SRS-210R will be $3500 with the SRS-210W at $3000; each MSRP.
SubRosa, Latin for ‘behind the scenes’ or
‘operating in concealment’, describes the new Sunfire subs perfectly. In a
market increasingly driven by invisible, space-saving solutions, Sunfire’s
SubRosa subwoofers are precisely what consumers and dealers are looking for. A
fact that is generally unknown or overlooked, most in-wall subwoofers are
“de-tuned”, meaning that they will not play as loud or as low as their in-room
counterparts. This is due to the adverse affects that occur from a large shaking
cabinet within a wall.
Sunfire’s SubRosa
SRS-210W in-wall subwoofer with StillBass anti-shake technology exemplifies the
company’s no-compromise design approach – by combining a powerful subwoofer
design with a patented vibro-tactile IBEAM™, SubRosa produces prodigious amounts
of bass while at the same time reducing unwanted wall vibrations; yet still fits
into a standard 2 X 4 wall cavity.
Following Newton’s 3rd Law of Motion, the IBEAM creates opposing forces which
reduce mechanical vibrations caused by the movement of SubRosa’s large 10”
woofers – when the woofers move out, the IBEAM moves in (and vice versa). The
result is the most powerful in-wall subwoofer available.
“Sunfire invented the small sub and revolutionized not just subwoofers but
home theater as we know it,” explained Mark Weisenberg, General Manager of
Sunfire. “Dealers and installers will really appreciate the space saving
benefits and ease of installation while their customers will be in awe at the
huge sound that seems to come from nowhere. Our new family of SubRosa subwoofer
systems once again lead the way and make the unimaginable, possible.”
The two new SubRosa subwoofers follow the
highly successful debut of Sunfire’s Cinema Ribbon Duos (CRM-2 and CRM-2C)
launched at CEDIA 2006 as well as the Cinema Ribbon Trios CRS-3 and CRS-3C) here
at CES. Billed as floorstanding speakers without the floor, the Cinema Ribbons
have generated considerable enthusiasm among Sunfire dealers and the media. In
fact, the CRM-2 was chosen for the prestigious Innovations Design and
Engineering award by CES and will be on display at the Innovations exhibit
throughout the show. The Cinema Ribbon speakers and SubRosa subwoofers are all
part of Sunfire’s XT-Series, a special collection of the legendary brand’s
finest products.
Key
Sub Rosa Features:
• World’s most powerful in-wall subwoofer systems at
2700 watts
• Mono-block amplifier features Tracking Downconverter™
technology for cool, efficient operation
• StillBass™ technology,
featuring the patented IBEAM™, reduces unwanted vibrations by as much as 300%
for cleaner, more detailed bass
• Newly designed
slim, High Back-emf woofers save valuable
space
Sunfire will be exhibiting at CES 2007 at the
Las Vegas Hilton, Suite # H28110 from January 8-11, 2007. Along with the new
family of SubRosa subwoofers, the company will also be showing their amazing new
Cinema Ribbon Trios as well as their award-winning amplifiers, processors,
receiver and high back emf subs. Sunfire personnel will be on hand throughout
the show introducing the new products and answering questions.
